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THE ITALIAN ART OF SCENT

Founded in 2012, Serra&Fonseca is located in on a large estate in Emilia Romagna, a land of castles and oak groves, skirted by an ancient Salt Route. This is where Giovanna Zucconi Fonseca, Italy’s most prominent scent culture specialist, grows lavender, helichrysum, iris and other plants used to make perfumes. 

Serra&Fonseca explores the links between perfume, literature, art, design. It stands for Italian beauty, that unique mixture of nature and culture, landscape and art, of handcrafts and taste. 

BeABeard - a collection of high-end beard care products - is an International success. It also organises the first and only beard culture festival (www.dialoghidellabarba.it).


Fondata da Giovanna Zucconi, dal 2012 Serra&Fonseca esplora le connessioni fra l'arte del profumo e le altre arti. 

Con BeABeard, linea d'alta gamma per la cura della barba, ha creato anche un festival unico sulla cultura della barba (www.dialoghidellabarba.it).

100% Made in Italy

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